Initial Ideas

Audience Profile

The target audience for our song 'If You Can Afford Me' by Katy Perry would be teenagers of both genders. This is because it is a very upbeat song by a popular artist that would be typically aimed at teenagers.

This is Beth, who as you can see is a Katy Perry fan so our music video would definitely be aimed towards her. She is a 17 year old student who listens to mainly pop music. Whilst during college work and revising for exams Beth would have music on in the background. Her favourite pop artist is Katy Perry and she owns every album of hers. When she was at Katy Perry's concert she got chosen to go on stage and dance with Katy as shown on the photograph above.

On a typical day Beth would be seen wearing a dress, shorts, jeans etc. In the first photograph shown on this page she is shown wearing a blouse.

This is Beth's playlist which is taken from spotify. The songs on this playlist are all pop which include artists like Beyonce, Katy Perry, Rihanna etc.

Lyrics Breakdown

Lyrics if you can afford me from alice12345

This is the lyrics breakdown i created which shows the timing that each line is sung in the song. It has made me think of different camera shots i can use and when they would come in during the song.

Request For Permission - Email

This is the email we sent to Capitol Records to request permission to use their song 'If You Can Afford Me' by Katy Perry for our music video. We told them the song was going to be used for educational purposes and said once we had created the video we would send them it.

Request For Permission - Tweet

This is the tweet we sent to Capitol Records to request permission to use their song 'If You Can Afford Me' by Katy Perry.

Music Video Analysis - Rihanna Only Girl In The World

Genre

The genre of Rihanna’s music video ‘Only Girl in the World’ is dance/pop. This is because it is a very upbeat song and it involves a lot of choreographed dancing by the main star Rihanna. This song Only Girl in the World was the first to be completed for her album Loud.

Narrative
The narrative of this music video is of Rihanna saying she wants to be someone's 'Only Girl In The World'. This is why she is the only person in this video and is also acting flirty whilst singing. She is shown as if she is in her own world which is a big field on her own showing she wants someone who will care about her. Towards the end of the music video Rihanna is shown looking really happy jumping around with fireworks in the background. This could show she has found someone who is going to treat her like 'The Only Girl In The World' or it could also show that this would be her reaction when she has found someone. This music video supports Tim O'Sullivan et al's theory about media texts tell us some kind of story because it is telling a story from Rihanna's point of view.

Representation
This music video shows representation of women who don't have a partner and who want someone who will love them and take care of them.

Media Language
There are many different camera shots shown during this music video. A lot of close ups of the main star Rihanna are used which matches Goodwin's theory about 'Star Image'.
There aren't many editing techniques used within this video. Towards the end Rihanna is shown dancing around with lots of fireworks in the background which i think have been edited in as they are really bright and unrealistic because she is shown as if she is jumping in the sky with them.
Thought beats are used during the chorus when it starts to get very upbeat. This works really well with the kind of music used for the song.

Mise en scene has been used a lot during this music video. The clothes that Rihanna wear are to show her 'star image' and attract males. The locations she is shown in are also very random as they make her look like she is the 'Only Girl In The World' shown is some sort of field full of flowers. The digipak which shows the album that this song comes from also uses the same locations as the photographs used which show Rihanna is in the same place as in the video.

Audience

This music video is aimed more towards the male gender as the title of the song is 'Only Girl In The World' and it only includes the main artist who is Rihanna. This supports Laura Mulvey's 'Gaze theory' as the girl is shown to attract men. This music video could also be aimed towards the female gender as it could show how some women feel about not having someone important to them in their life.

Digipak Analysis - Rihanna Loud

Digipak Analysis

I have chosen to analyse Rihanna’s digipak to the album Loud. I have decided to analyse this as the artist fits in well with the genre I have chosen, pop.

The title of the album is ‘Loud’ and the colours used relate to this because they are bright and bold. Rihanna’s music is very upbeat which is why I think she uses these kinds of colours. Many of her songs are about love which is the reason there is a lot of red involved in this digipak. However, the text on this digipak isn't very noticeable and is very plain. I think this is because she is a already a very well known artist and wants the main image on the cover to stand out more. The text and images used on this digipak work very well together. The text is very plain so doesnt stand out much which is why it goes with the images. The way they are at the top and bottom of the front cover makes the main image stand out more. The layout of the inside of the digipak also relates to the main image on the front. The same colours are used and there is one photograph spread between three frames which looks really good. The design on the CD's inside this digipak also relates to the other images used. Both CD's have an image of a rose which looks like it is from the image on the inside of the digipak where Rihanna is pictured with roses. The music video to one of Rihanna's songs 'Only Girl In The World' is also related to this digipak because in the music video Rihanna has the same colour hair and makeup on and she is also videoed in a field of roses the same which is on the photo on the inside of the digipak.

Magazine Advert Analysis - Jessie J

 

Magazine Advert Analysis - Jessie J

Magazine articles that advertise pop artists use conventions such as a photo of the artist, bold text, bright colours etc. However, some magazine articles that advertise pop artists sometimes advertise tour dates, reviews about the artist, information on the artists album or even competitons.

This magazine article that i am analysing is advertising Jessie J, a very well know pop artist. This article was made when Jessie J was first in the music industry as it is only advertising her first album. Most of the article is of the medium close up of Jessie J. This is to show the audience who she is and shows a little bit of her appearance. There is a lot of bold colours used in this article. A lot of the colour black is used which tells us more about Jessie J as she isnt the typical pop artist that people would think of as she is very different in her own way. Her appearance also fits in with many of her songs as some of them are upbeat and some of them are quite slow.

The writing used in the magazine article stands out a lot especially the name of the artist. Jessie J is the biggest text to show the audience who she is as it stands out more. Also the colour of the writing stands out and is different as people wouldnt think to use gold in a magazine article. The other writing on the magazine article is advertising her debut album and it also mentions the very popular song 'Price Tag' as sometimes people know a song if it has been played on the radio a lot but may not know who the artist is who sings it. The article also advertises Jessie J's website so if people want more information they can log onto that website and find out more. 

At the bottom of the article there are two small logos, one at each side. These are typical conventions of a magazine article for a pop artist as they are record labels. It shows the company who Jessie J is signed by and who publishes and releases her music.

9 Frame Analysis - Beyonce Countdown

Preliminary Task - Carly Rae Jepsen Call Me Maybe

Carly Rae Jepsen - Call Me Maybe - Lip Sync Task

This is our lip sync task we created at the start of second year. This was to see if we could lip sync and so we knew how to edit a video together on Final Cut Express HD.

Julian Opie Picture

Julian Opie Picture - Alice Gibson

This is the picture i made of myself using Photoshop in the style of Julian Opie. First i took a photo of myself using Photobooth so i could use it as my background. I opened this photo up into Photoshop and cropped it to the right size which deleted most of the background. I then created different layers. The first layer i created was hair. I used the lasso tool to trace around my hair then picked a colour from my hair which was suitable to fill it. I also did this for my face, arms, neck, top, eyebrows, lips, teeth, nose and eyes. However for the eyes i had to use the pencil tool to draw them in and then add the little white dot with an even smalled pencil.

Shot Count Task - Jessie J

Shot Count Task - Jessie J - Domino

I have chosen to analyse this music video because it fits in with the genre that i am going to create my music video with which is pop. I counted the amount of shots used in the first minutes which was 86 and multiplied it by 4 because the video is 4 minutes long so the amount of shots in the whole video would be 344.The song is very up beat which is why it has so many different camera shots used.

Domino supports the stereotypical pop music video and the most common shot used in this music video is a close up. This means it supports Andrew Goodwin's theory about the Star Image because close ups are used to show the star in the video which persuades the audience to watch it. Most of this music video is of the artist dancing which shows some typical conventions of pop music videos. The dance routine for this video will have been choreographed by a professional because it wouldn't look very good if the artist just made it up whilst filming. There is also a lot of bright bold colours used in this music video which match the stereotypical convention of a pop song.

 There is also a lot of editing techniques used throughout the video because it is so fast so each shot has to lead to the next without just jumping quickly. Thoughtbeats are used with the song being so upbeat. I also think there is some handheld camera movements so it looks like the screen is moving to the music.

Skills Audit

Personal skills audit from alice12345