Hannah's Magazine Advert Analysis

The advert I have chosen to analyse is for Katy Perry's album 'One Of The Boys' including the hit single 'I Kissed A Girl'. I have chosen this advert because it has the characteristics of the genre of pop featured and also the artist is part of the pop genre. In this advert the artists name is clear and brightly shown at the top right of the advert this is a man focus for people looking at the advert. The bright colours used for the name and the font used reflects the fun aspect of the advert. The style of the font is the trademark for the artist Katy Perry, this shows the artist wants to project a fun and happy image with all of her work. The mise en scene of the advert suggests innocence with the use of the paddling pool with rubber ducks and also the love heart lolly pop which the artist is holding. The artist is shown to be in the centre left half of the screen. The body language of the artist is shown to be slightly mischievous and could suggest she is hiding something by the fact she is holding one hand behind her back. The facial expression of the artist is quite serious and is juxtaposed with the innocence and fun that is being projected by the mise en scene.


The other writing used in the advert is in simple white and plain font which shows that this writing is only for informing the readers and not to entertain like the other font used for the artists name. In a smaller font at the lower right quarter of the advert we can see that there is a web address which is for the Katy Perry official fan page. The inclusion of the web address could be used to traffic people to the stars page to get more exposer.  

The mise en scene of the advert is quite idealistic as there is the white picket fence and a paddling pool with the accent of a perfectly neat garden, which is sometimes referred to as 'The American Dream' this is a juxtaposition with the text of the advert as the title of the hit song 'I Kissed A Girl' is the opposite of the idealistic American Dream. The star was brought up in a very Christian environment and taught that homosexuality was an abomination this hit single could be seen as a rebellious act which could be highlighted by the mischievous look shown on the artists face in the advert. The white and plain font used for all of the information could be related to the white picket fence as it is plain and simple and idealistic.